Post Mortem of Revenue Generated by a iOS Game
Some developer often think how much money can a moderate popular game or app generate? Some often think whether they should develop apps for mobile platform or not. Normally there are not much average revenue statistics in online. I have several failed apps those don’t generate noticeable money. But this time I want to disclose about the money I earned by one of our moderate popular iOS game. I hope it will help new developer to understand roughly how much money they can generate by developing mobile apps or games.
So on 18th September, 2013 I released Word Search Multiplayer Multilingual game for iOS platform. In initial version there was no multiplayer feature and no multilingual feature. To build the game, I hired a freelancer who develop the puzzle generated algorithm and game board. It roughly costs me around USD 1200.
Since then every modification, plan is developed by me. As I love coding myself, from the skeleton of the project, I build everything. Later I introduced multiplayer game play feature, vocabulary improving feature, multilingual feature, online newspaper word playing feature. I also released another version for Android but that doesn’t able to generate much money, so in my rest of article I will only discuss about the iOS version.
Well, lets see the timeline of this project till now:
-> Initial Release: 9/18/2013
-> Today: 31/12/2015
Roughly 27 months and still running the app in the store.
For marketing purpose, I spent roughly: USD 14,000 (including press release + other ad channel)
I earned roughly: USD 29,000 USD
So in this 27 months, my total cost excluding my own time: USD 15200, so my profit: USD 13800, On average monthly: USD 500.
This game downloaded over 400K times from Apple Store, Over 217K players record their scores in Apple Game Center leaderboard. Still the game generate money on average USD 400 monthly.
Finally what I want to say that, there are 1000+ Word Search games in app store, that doesn’t mean every word search is earning good money. Though there are high competition that doesn’t mean you shouldn’t develop something similar but in some way unique. If you have vision, some uniqueness, either fun or useful your app can generate good money. Thank you for reading this article. I wish you all the best. Happy New Year 2016
Game Link: Word Search Multiplayer Multilingual
Also Published in Medium