Do Manual Optimization in AdMob to Earn Better


Google AdMob dashboard gives us opportunity to optimize ads performance, which many people overlook. If you check it regularly, you may get chance to optimize a bit for a while to earn better. Today I will discuss about that.

Basically I prefer, to serve all ads including direct client ads, house ads via AdMob mediation. Google AdMob is the best ads mediation service I have ever used. I also used MoPub that’s interface is complex to understand, difficult to use and have very few optimization options.

So why you should check regular income in different ads platform?

Well, here I am describing my recent real life experience. Currently I am using only Facebook Audience and Google AdMob ads in my mobile applications. A few weeks ago, suddenly I saw a peek of revenue coming from Facebook Audience. You see, the eCPM for interestial is very high for United Arab Emirates and South Africa, whereas the better revenue generating in UAE. This is not usual.

FB Aud

Facebook Audience

So what I did, I modified the eCPM in Google AdMob dashboard for my app and gave highest priority for UAE and South Africa for Facebook Audience. I also modified the manual eCPM for some other countries previously as their rate is better than normal rate.

AdMob

Google AdMob

So for few days, I got some extra revenue than usual coming from Facebook Audience. That’s good, is not it. If I didn’t check regularly I missed those extra money. Google AdMob also has auto ads optimization settings for some networks, but unfortunately Facebook Audience yet not supported.

So keep your eye on and check regularly how the ads performance is going for different network and in different countries.

mahmud ahsan

Love computer programming and write occasional blog post. In my early career I worked mostly on web based application and since 2011, I exclusively working on iPhone and android applications. I work at home, father of a nice kid and husband of a beautiful wife. [My Business | Twitter | Linkedin]

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7 Comments

  • Stoner Nguyen
    August 25, 2016 at 9:26 pm

    Hi thinkdiff,
    Thank you for sharing this article. I using admob and my audience are 78% in US and 12% in UK. But I got very low cost per click, a round 0.07$ for Interstitial on iOS app. I plan to set the eCPM floor for my ad unit, but I don’t know which the average cost of eCPM to set. Please give me some advice.
    Thank in advanced.

    • mahmud ahsan
      mahmud ahsan
      August 25, 2016 at 9:28 pm

      It’s very weird. 0.07 eCPM should not happen for US and UK users for interestial ads. How was your CTR ? Normally interestial ads have higher CTR.

      • Stoner Nguyen
        August 26, 2016 at 7:50 am

        My CRT is 3%, I alway got ~100 clicks/ ~3000 impression. In past, I got >= 1.4 $ CPC for US, but from begin July to now, my cost per click drop to very low :(.

        • mahmud ahsan
          mahmud ahsan
          August 26, 2016 at 8:13 am

          In this situation I suggest you to use Facebook Audience along with admob. Its very easy to use both together, just check the mediation. After you added facebook Audience, then you can compare which platform giving you best CPM.

          • Stoner Nguyen
            August 26, 2016 at 9:12 am

            Hi, I just set my eCPM floor of Admob to 10$ for US, UK and UAE. Then add FAN to source with settings: 20$ for US, UK and 100$ for UAE. Is it ok?.

  • mahmud ahsan
    mahmud ahsan
    August 26, 2016 at 9:15 am

    What I suggest, use 2 or 3 networks to check which network gives you more money. Not all apps earn same revenue. If you set eCPM Floor, check few days, if you are not happy then again change and optimize. As it differs app to app so I couldn’t say which eCPM floor is best for your app.

    • Stoner Nguyen
      August 26, 2016 at 9:28 am

      Thank you so much for you suggestion. I will try.
      Cheer.

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About Me

Hi I am Mahmud Ahsan. I Love computer programming and write occasional blog post. In my early career I worked mostly on web based application and since 2011, I exclusively working on iPhone and android applications. I work at home, father of a nice kid and husband of a beautiful wife. [My Business | Twitter | Linkedin]

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