Doing mobile app development and business since 2010, I experimented many different marketing things for user acquisition. Mobile app advertisement is one of them where I invested very good amount of money and got mixed result. There are many ways to market mobile app. But fundamentally there are 2 major division: Free Marketing Paid Marketing
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I have been using Facebook Ads for our mobile apps marketing specially iOS apps marketing over last 4 years. I invested a lots of money on it. Today I am going to share my actual experience of Facebook Ads in terms of mobile apps marketing. Well, for apps in Google Play, Facebook Ads was not effective for me.